Modern-Day Vikings: A Pracical Guide to Interacting with the Swedes by Lisa Werner Carr 0000-00-00 00:00:00

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by Lisa Werner Carr
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Modern-Day Vikings: A Pracical Guide to Interacting with the Swedes by Lisa Werner Carr
Author
Lisa Werner Carr
Publisher
Intercultural Press
Date of release
Pages
216
ISBN
9780585434414
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
55
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Book review

Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.

True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.

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